All work
9 projects
Brand building
Strategy
Brand, social and growth strategy. Positioning that makes people care, and content systems that make them come back.
1.5K → 13.5K founder account in 6 weeks
+8,000% social following at Bala, from scratch
Community
Partnerships, VIP events and hosting. Rooms where the right people find each other, from intimate dinners to 2,000 RSVPs.
2,000+ RSVPs for the Mango People pop-up
1,250+ RSVPs at Anchor, zero paid acquisition
Systems
The business and tech layer: go-to-market, marketplaces, CRM and the operations that make the brand work stick.
25 → 364 active businesses at Offmenu
VIP and creator system for Neko's US launches
CRM / HubSpot consultant for Teddy Baldassarre
About
Brand strategist, based in New York.
Values
Your life is an extension of your mind.
Choose growth over comfort.
People will remember how you made them feel.
Create your own access.
Be intentional about who and what you let shape you.
Authenticity and depth.