Work / Neko HealthCommunity · Strategy · Systems
320K → 376K
Instagram followers in 5 weeks
+56K
New followers since joining
1.9M
Profile views
1
Launch film, produced start to finish
The brief
Neko Health brought its full-body scan clinics to the US, opening in New York with Miami and a second NYC location next.
The launch needed a community and social layer that could handle a surge of VIPs, creators, press and new members, and keep it organised across cities.
The work
Community management for the US launch across Instagram: VIPs, creators, press, DMs and comments
Produced Neko's US launch brand video from start to finish
Impact
1.9M profile views on Neko's Instagram
US launch video produced end to end
A repeatable VIP and creator system for the Miami and second NYC launches
