Work / AnchorCommunity · Strategy
1,250+
RSVPs with zero paid acquisition
550+
Attendees into the early community
100K+
Views and 100K+ LinkedIn impressions
4+
Events across NYC, SF and LA
The brief
Anchor is a community platform rebuilding social infrastructure through real-life connection.
It responds to the lack of systems for meeting people and building meaningful relationships after college.
The work
Shaped Anchor's positioning and overall direction
Developed the core narrative around rebuilding social infrastructure through IRL experiences
Curated events across multiple cities
Partnerships with venues and aligned brands
Content and storytelling to grow and engage the community
Impact
1,250+ RSVPs with zero paid acquisition
4+ events across NYC, SF and LA
550+ attendees converted into the early community
100K+ total views and 100K+ LinkedIn impressions
Work samples
The pitch
#2026isthenew2016
Deck
The presentation
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