CONTEXT
Anchor is a community platform focused on rebuilding social infrastructure through real-life connection
Developed as a response to the lack of systems for meeting people and building meaningful relationships post-college
SCOPE
Brand positioning and identity
Community and experience strategy
Event programming and partnerships
Content and narrative development
EXECUTION
Played a key role in shaping Anchor's positioning and overall direction
Developed core narrative around rebuilding social infrastructure through IRL experiences
Curated events across multiple cities
Partnerships with venues and aligned brands
Content and storytelling to grow and engage the community
IMPACT
4+ events across 2 cities
1,250+ RSVPs with near-zero paid acquisition
550+ attendees into early community
100K+ total views and 100K+ LinkedIn impressions
WORK SAMPLES
