Work / ERAStrategy · Systems
+20–30%
Conversion across key funnels
Copia → ERA
Full rebrand and repositioning
The brief
An early-stage company operating as Copia, rebranded to ERA to better reflect its product direction and long-term vision. Founded by Chloe Marco.
The work
Led the rebrand from Copia to ERA, defining identity and overall direction
Developed core positioning and messaging across every brand touchpoint
Built a cohesive brand system aligned with product and audience
Directed visual identity and communication to reflect the new positioning
Impact
Improved conversion across key funnels by 20–30%
Increased inbound interest and qualified demand after the rebrand
Aligned product, brand and user perception into one scalable foundation
Process
Moodboarding
Process
Building
Strategy
Growth strategy
