CONTEXT
Early-stage company operating as Copia
Rebranded to ERA to better reflect product direction and long-term vision
SCOPE
Brand repositioning and identity
Messaging and narrative development
Alignment across product, growth, and brand
Content and communication direction
EXECUTION
Led rebrand from Copia to ERA, defining identity and overall direction
Developed core positioning and messaging across all brand touchpoints
Built a cohesive brand system aligned with product and audience
Aligned product, growth, and brand into a single system
Directed visual identity and communication to reflect updated positioning
IMPACT
Improved conversion across key funnels by 20–30%
Increased inbound interest and qualified demand post-rebrand
Strengthened alignment between product, brand, and user perception
Established a clear, scalable brand foundation for growth
