CONTEXT
Early-stage platform connecting creators and brands with unique venues for pop-ups and events.
Built around a clear gap: event organizers struggle to find and book spaces, while venues have underutilized capacity.
Positioned within a growing shift toward IRL experiences, pop-ups, and community-led events.
SCOPE
Brand positioning and narrative
Marketplace growth (supply + demand)
Partnerships and activations
Content and community development
EXECUTION
Helped shape positioning as a culture-driven platform for pop-ups and creator-led events, not traditional venue rentals
Supported venue sourcing and outreach, building relationships with early venue partners
Worked on both sides of the marketplace — connecting creators, brands, and venues
Developed and executed brand partnerships and event activations
Contributed to content and community strategy to drive organic growth and engagement
Helped translate early offline traction into a clearer product and growth narrative
IMPACT
364 active users (from 25 in two weeks)
15K+ monthly page views, with strong weekly growth
10+ events facilitated through the platform
5 core venue partners driving repeat usage
Consistent daily activity (booking requests and host–venue messaging)
Early validation of a scalable marketplace model
Selected
Curated Experiences
Mango People Cosmetics
Pop-UpPartnered with Mango People to produce a pop-up for the launch of their Hydrating Glossy Fruit Lip Stains, leading venue sourcing, coordination, and on-site execution. Generated 2,000+ RSVPs, with a line wrapping around the block — driving strong in-person demand and product engagement. The product sold out within two weeks of its Sephora launch, reflecting strong early momentum following the activation.
TBLSCAPE × No Particular Order
The Gratitude TableAn intimate Friendsgiving dinner at Sullaluna, bringing together a curated group of early supporters across multiple brands. Designed as a slower, more intentional format centered on conversation and shared experience. Integrated 10+ partner brands across food, beverage, wellness, and lifestyle into a cohesive environment.
Lit Club NYC
Book ClubCurated book club series focused on reading and conversation, designed for repeat engagement. 6 sessions per month, ~75 attendees each.
Bookshelf Sessions
DJ SocialA DJ-led social centered on music, crowd curation, and atmosphere. Designed to create energy and retention, with guests staying and engaging beyond typical event turnover.
Transitions
Yoga WorkshopA wellness-focused experience combining yoga, meditation, and music. Introduced a slower, more intentional format, expanding OFFMENU beyond traditional social events.
