CONTEXT
AI-powered platform connecting brands to unique event spaces
Originally launched as Analyst Connect, a network focused on France and recruiting
Required repositioning to expand beyond a narrow identity and build a broader, more relevant community
SCOPE
Brand repositioning and identity
Community strategy and positioning
Content and creative direction
EXECUTION
Led rebrand from Analyst Connect to OFFMENU, defining identity and direction
Shifted positioning from niche network to broader culture-driven platform
Developed and executed partnership strategy
Closed and managed brand collaborations and activations
Directed content across Instagram and TikTok
7 brand partnerships closed
Corrected content and creative direction
Focused on attracting a more diverse and intentional audience
IMPACT
200%+ reach growth (90 days)
17+ brand partnerships closed
4x increase in inbound event inquiries
MANGO PEOPLE COSMETICS
POP-UP
EXECUTED A BRAND ACTIVATION FOR MANGO PEOPLE THROUGH OFFMENU, MANAGING VENUE SOURCING, COORDINATION, AND ON-SITE DELIVERY. FOCUSED ON ALIGNING BRAND PRESENCE WITH ENVIRONMENT AND AUDIENCE TO CREATE A COHESIVE EVENT EXPERIENCE.
TILSCAPE / NO PARTICULAR ORDER
THE GRATITUDE TABLE
A NIGHT OF LETTERS, LAUGHTER, AND CONNECTION.
LIT CLUB NYC
BOOKCLUB
A CURATED LIT CLUB NYC GATHERING CENTERED ON READING, CONVERSATION, AND COMMUNITY.
BOOKSHELF SESSIONS
DJ SOCIAL
SOCIAL WITH INTIMATE DJ SETS GATHERED GO FOCUSED ON MUSIC AND CULTURE.
TRANSITIONS
YOGA WORKSHOP
WELLNESS SOCIAL BLENDING MEDITATION, YOGA FLOW AND MUSIC.