Offmenu
Head of marketing
Work / OffmenuCommunity · Strategy · Systems
25 → 364
Active businesses in two weeks
15K+
Monthly page views
2,000+
RSVPs for the Mango People pop-up
5
Core venue partners
The brief

Offmenu is an early-stage platform connecting creators and brands with unique venues for pop-ups and events.

Organisers struggle to find and book spaces, while venues sit on unused capacity. Offmenu was positioned inside the shift toward IRL, community-led events.

The work
Positioned Offmenu as a culture-driven platform for pop-ups and creator-led events, not traditional venue rental
Venue sourcing and outreach, building relationships with early venue partners
Grew both sides of the marketplace: creators, brands and venues
Developed and executed brand partnerships and event activations
Content and community strategy to drive organic growth
Impact
364 active businesses on the platform (from 25 in two weeks)
15K+ monthly page views, with strong weekly growth
10+ events facilitated through the platform
5 core venue partners driving repeat usage
Mango People pop-up: 2,000+ RSVPs and a line around the block; the product sold out within two weeks of its Sephora launch

Curated experiences

Pop-up

Mango People Cosmetics

Partnered with Mango People to produce a pop-up for the launch of their Hydrating Glossy Fruit Lip Stains, leading venue sourcing, coordination and on-site execution. Generated 2,000+ RSVPs, with a line wrapping around the block. The product sold out within two weeks of its Sephora launch.

The Gratitude Table

TBLSCAPE × No Particular Order

An intimate Friendsgiving dinner at Sullaluna for a curated group of early supporters, designed around conversation and shared experience. Integrated 10+ partner brands across food, beverage, wellness and lifestyle.

Book club

Lit Club NYC

A curated book club series built for repeat engagement: 6 sessions a month, ~75 attendees each.

DJ social

Bookshelf Sessions

A DJ-led social centred on music, crowd curation and atmosphere, with guests staying well beyond typical event turnover.

Yoga workshop

Transitions

Yoga, meditation and music in one slower format, expanding Offmenu beyond traditional social events.

Next: FaceCard
250+ waitlist sign-ups in 2 weeks
View project