CONTEXT
AI-powered skincare platform focused on skin analysis, tracking, and personalized routines
Early-stage product built from zero, requiring clear positioning, product narrative, and go-to-market direction
Operating in a crowded skincare and wellness market with low trust and high noise
SCOPE
Brand positioning and identity system
Product narrative and user experience strategy
Go-to-market strategy across launch and growth
Content, partnerships, and growth infrastructure
EXECUTION
Defined brand positioning, messaging, and overall product narrative from scratch
Built the user journey from onboarding to conversion
Developed go-to-market strategy across content, waitlist, and launch touchpoints
Established a consistent voice across product, brand, and marketing channels
IMPACT
Built brand and product foundation from zero to launch-ready
Established clear positioning in a crowded category
Aligned brand, product, and growth into a single system
