CONTEXT
Wellness-focused brand and social club based in New York City, operating in a saturated, experience-driven market
Required clear positioning and consistent brand direction across digital and in-person touchpoints
SCOPE
Brand positioning and identity
Content strategy and growth
Creative direction and storytelling
EXECUTION
Led content strategy across Instagram and TikTok, establishing a consistent visual and tonal direction
Defined brand voice and creative system to ensure cohesion across all touchpoints
Produced and directed content aligned with brand positioning and audience
Used trend and market insights to inform content direction and timing
Supported early-stage brand development from initial positioning through execution
IMPACT
Grew social following by 8000% in 6 months
Increased average content views from ~100–200 to 20K+
Built a community of 5,000+ members
Events consistently sold out, with improved ticket sales speed (+64% in 2 months)
Established a recognizable brand presence across digital and in-person experiences
BALA WELLNESS
BRAND ACTIVATIONS
PRESS
Is Partying Dead, or Are You Just Old?
Gen Z was alive during a week of supper clubs, daytime raves and rooftop ragers in New York City.
September 4, 2025
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If you're wondering how and where to meet people in Brooklyn without the apps, these events require no swipes, no algorithms, and no DMs.
Apr 23, 2025
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