CONTEXT
Wellness-focused brand and social club operating in a competitive experience-driven market
Required consistent brand development and growth across digital platforms
SCOPE
Brand development and positioning
Content strategy and execution
Growth across social platforms
Creative direction and storytelling
EXECUTION
Led content strategy and execution across Instagram and TikTok
Directed brand voice, tone, and visual consistency
Produced and managed content aligned with brand identity
Conducted market and trend research to inform direction
Supported brand development from early-stage positioning
IMPACT
Consistent growth across social channels and engagement
Improved brand clarity and cohesion across digital touchpoints
Increased audience interaction and retention
BALA WELLNESS
BRAND ACTIVATIONS
PRESS
MARISSA ALPER FOR THE NEW YORK TIMES
Is Partying Dead, or Are You Just Old?
By Savannah Sobrevilla and Marissa Alper — September 4, 2025
Gen Z was alive during a week of supper clubs, daytime raves and rooftop ragers in New York City.
Where to Meet People in Brooklyn Without The Apps
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