Work / Bala WellnessCommunity · Strategy
10K+
Community members
+8,000%
Social following, grown from scratch
100 → 20K+
Average views per post
+64%
Ticket sales speed in 2 months
The brief
Bala Wellness is a wellness brand and social club in New York City, operating in a saturated, experience-driven market.
It needed clear positioning and one consistent brand across digital and in-person touchpoints.
The work
Led content strategy across Instagram and TikTok with a consistent visual and tonal direction
Defined the brand voice and creative system across all touchpoints
Produced and directed content aligned with the brand and its audience
Used trend and market insight to shape content direction and timing
Brand activations and partnerships, including Inde Wild
Impact
Built a community of 10,000+ members
Grew social following by 8,000% from scratch
Average content views rose from ~100–200 to 20K+
Events consistently sold out, with ticket sales speed up 64% in 2 months
Featured in The New York Times and BKMAG
Bala Wellness
Brand activations
Press
In the news
Partnership
