[02]
SYSTEMS
CONTINUUM
Infrastructure, operations, and frameworks that turn creative vision into scalable execution.
[01]
MARKETING OPERATIONS INFRASTRUCTURE
Built end-to-end marketing ops stack for a consumer tech company — CRM, attribution, analytics, and automation workflows from scratch. Reduced manual reporting by 80% and unified data across paid, organic, and CRM channels.
[02]
BRAND GOVERNANCE SYSTEM
Developed a comprehensive brand governance framework: voice guides, visual system documentation, approval workflows, and onboarding materials. Enabled 3 agencies and 12 internal stakeholders to produce on-brand content simultaneously.
[03]
GROWTH EXPERIMENTATION FRAMEWORK
Designed and implemented a structured A/B testing programme across email, paid social, and landing pages. Established weekly cadence, hypothesis documentation, and learning repository.